Why Buyer Personas are Important and How You Can Create Your Own June 17, 2021 by Peter Jasniewski Do you know exactly what your ideal customer looks like? You should! Building accurate and detailed buyer personas is key to …
How Digital Marketing Works: What You Need to Know April 17, 2020 by Peter Jasniewski The way that successful marketing operates has changed. A study published by Salesforce shows that 87% of all shoppers start their search for a new product or service …