Why Buyer Personas are Important and How You Can Create Your Own June 17, 2021 by Peter Jasniewski Do you know exactly what your ideal customer looks like? You should! Building accurate and detailed buyer personas is key to …
What is Inbound Marketing and Why Is It Important? December 10, 2020 by Cheryl Baldwin If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the …